![]() Opportunities for organic, natural interaction and follow-ups arise from offering them something valuable, be it a relevant physical item shipped to them, or a webinar, case study, template or other digital resources. Make it worth their while to open, click and respond. You should never send a follow-up without upping the ante and demonstrating your worth.Īvoid lazy follow-ups – ones where you’re simply “touching base” or “catching up” – that don’t add anything other than one more email in their inbox. Hope this doesn’t sound weird, but I saw that you read my previous email.I just wanted to follow up to see what you thought about.I just wanted to follow up on the email I sent last about.Even if your recipient draws a blank, they’re more likely to react positively to the follow-up if they’ve been reminded of the fact that they’ve heard from you before. Try to jog your recipient’s memory by opening your email with a reference to a previous email or interaction. To help you, we’ve included examples of what you might say in each section – the idea is that you can then link everything together into a custom follow-up email template. ![]() We’ve split writing a follow-up email into five sections. Mailshake’s Email Copy Analyzer provides real-time feedback and suggestions for improving deliverability and readability. Give your email subject lines the time and effort they deserve. Those tiny sentences can make or break you: 47% of people open an email and 69% report it as spam based on the subject line alone. Remember that it’s important to test for the best subject line when following up. Now that you know how important it is to follow up and how long (give or take) you should wait before sending each email, let’s go through how to write the follow-up email itself. Jump-start your follow-up email strategy instantly with our proven email templates below. Very few prospects say “yes” to the first ask – or, for that matter, to the second, third or fourth. Unfortunately, in this case, our instincts are often wrong. Our instincts tell us that if someone hasn’t replied to our previous email, they’re not interested and will not like it if we bother them again. If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. ![]()
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